Natalia Cirelli 

Exhibition & Experiential Designer

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Volkswagen ID

2024

Art Direction, Architectural Visualization



Volkswagen ID. Buzz Launch Experience – Created to celebrate the launch of the Volkswagen ID. Buzz, this exhibition stand was designed to reflect the vehicle's playful personality while showcasing its innovative electric platform. The clean architectural layout highlights the vehicle from every angle, while a vibrant backdrop of interchangeable color panels represents the full range of available exterior finishes.

From concept development through final renderings, I directed the visual language, materials, composition, and atmosphere to create a presentation that aligned with Volkswagen's brand standards and clearly conveyed the innovation and character of the ID. Buzz.