Natalia Cirelli 

Exhibition & Experiential Designer

Work


About

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Aperol Spritz Beach Experience

2026

Art Direction, Architectural Visualization



This experiential brand activation was designed to capture the vibrant, carefree spirit of Aperol Spritz through an immersive beachfront environment. Inspired by Mediterranean beach clubs, the space combines bold architectural branding, comfortable lounge areas, and a central cocktail bar to create a relaxed social destination.

As the 3D Designer and Art Director, I’ve led the creative development and visualization of the experience from concept through final renderings. I was responsible for designing the overall spatial layout, architectural elements, branded installations, and material palette while ensuring every detail aligned with Aperol's visual identity.


Spotify 

2025

Art Direction, Architectural Visualization



This project was designed to create an immersive and visually engaging environment that reflects Spotify's innovative and energetic brand identity. The stage features large-format LED displays, layered digital content, and integrated lighting that transforms the venue into a dynamic presentation space.

As the 3D Designer and Art Director, I was responsible for developing the creative vision and translating the event concept into an immersive stage environment, focused on creating an environment that supported presentations, panel discussions, and live content.


TED Talks

2025

Art Direction, Architectural Visualization



TED Talks is a globally recognized platform for sharing ideas through engaging presentations that inspire, educate, and spark conversation. Beyond the talks themselves, TED productions combine storytelling, stage design, lighting, and digital media to create an immersive viewing experience for both live audiences and millions of viewers online. Every visual element is carefully crafted to support the speaker's message while delivering a polished, broadcast-quality production.

As the 3D Designer and Art Director, I’ve led the art direction and development of the 3D visuals for the stage environment, creating renderings that communicated the design intent and overall audience experience. Working closely with the design team, the visuals helped explore the relationship between stage architecture, lighting, screens, and camera perspectives, ensuring the final environment supported both live presentations and high-quality video production.


Vogue Sports 

2025

Art Direction, Architectural Visualization



Vogue Sports is a branded event and hospitality experience that celebrates the intersection of fashion, sport, and luxury lifestyle. Inspired by the energy of professional tennis, the design uses tennis balls as its central visual element to create a bold, immersive installation that serves as both an event backdrop and a memorable brand experience. The space combines premium hospitality, lush landscaping, and striking graphic elements to create an environment that is highly engaging for guests and visually impactful across photography and social media.

I’ve led the art direction and development of the 3D visualizations, translating the creative concept into photorealistic renderings that captured the atmosphere and identity of the event. The focus was on balancing the playful use of tennis balls as a signature design feature with a sophisticated hospitality setting, ensuring the visuals effectively communicated the spatial experience, materiality, and brand presence.


Volkswagen ID

2024

Art Direction, Architectural Visualization



Volkswagen ID. Buzz Launch Experience – Created to celebrate the launch of the Volkswagen ID. Buzz, this exhibition stand was designed to reflect the vehicle's playful personality while showcasing its innovative electric platform. The clean architectural layout highlights the vehicle from every angle, while a vibrant backdrop of interchangeable color panels represents the full range of available exterior finishes.

From concept development through final renderings, I directed the visual language, materials, composition, and atmosphere to create a presentation that aligned with Volkswagen's brand standards and clearly conveyed the innovation and character of the ID. Buzz.


Netflix Experiential Pavilion

2023

Art Direction, Architectural Visualization



Netflix Experiential Pavilion is a branded event space designed to bring the Netflix identity into a dynamic, immersive environment. Built from repurposed shipping containers, the modular design creates a flexible venue for live interviews, content launches, networking, and hospitality. Bold branding, integrated digital displays, and open gathering spaces transform an industrial structure into a memorable experience that reflects Netflix's contemporary and innovative identity.

My role: Led the art direction and development of the 3D visualizations, translating the design concept into compelling renderings that communicated both the architectural form and the guest experience. The visuals emphasized the modular container construction, circulation, lighting, branding, and hospitality spaces, helping stakeholders understand how the pavilion would function as a flexible, high-impact event environment.


Contemporary Calgary

2023

Architectural Visualization



Contemporary Calgary is the transformation and expansion of Calgary's iconic 1967 Centennial Planetarium into a leading destination for contemporary art, education, and community gathering. The project preserves the landmark Brutalist architecture while introducing a new entrance pavilion, gallery and education wing, public event spaces, and a sculpture park that strengthens connections to the Bow River and surrounding neighbourhood. Through adaptive reuse, improved accessibility, and sustainable design, the redevelopment reimagines a historic civic building as a vibrant cultural hub that celebrates both Calgary's architectural heritage and its future as a center for arts and public life.

My role: Contributed to the architectural renderings by translating KPMB's design vision into compelling visuals while preserving the defining character of the existing landmark building. The work focused on balancing the new interventions with the original architecture, clearly communicating how the contemporary addition integrates with and enhances the historic structure.

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